Coaching for College Students
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Lesson 30 Entrepreneurship
Today
we are looking at Entrepreneurship.
Starting with a definition: “The capacity and willingness to
develop organize and manage a business venture along with any of its risks in
order to make a profit. The most obvious example of entrepreneurship is the
starting of new businesses.”
“In economics, entrepreneurship combined with land, labor,
natural resources and capital can produce profit. Entrepreneurial spirit is
characterized by innovation and risk-taking, and is an essential part of a
nation's ability to succeed in an ever changing and increasingly competitive
global marketplace.” Taken from: http://www.businessdictionary.com/definition/entrepreneurship.html
Frequently
we view an entrepreneur as one who is willing to take the risks to take an idea
and build it into a viable business.
There
are three concepts: taking the risk,
taking the idea, and building it.
Risk:
My son-in-law is working for a start-up company. Actually, his second start-up company. The first was traumatic, about four years
before the company started to make a profit and then became very successful and
was acquired by a much larger company (and he did quite well financially). This
second start-up has been two-and-one-half years, building a dynamic smart cloud
computing storage solution. They have
sold it to two companies as I write this.
Will it become a success? Maybe. The founder is scrambling finding purchasers
and finding additional funding to pay the eight employees. The founder is on his third start-up with two
successful companies that were sold off at a profit. Can this
founder do it a third time? Maybe.
There
is a significant risk. My son-in-law
quit a very successful large, well-known technology company. He as an employee has risked a steady
paycheck for a lesser paycheck but the potential for a bigger windfall. The founder has invested some of his wealth
from his previous successes in this new project – paying employees for
two-and-one-half years with no sales for most of that time. He could have put his profits from his
previous successes into the stock market, but instead he is taking the risk on
another start-up.
Idea:
At the heart of entrepreneurship is an idea. What might be a new and exciting field? What
gaps or niches might exist that your idea could fill? What current produces or processes frustrate
you? How might your skills be transferred
to a new field? What technology
disruptions might open a new field?
Think
back – before the iPod, if you wanted to listen to music while jogging you
could have had a cassette tape player or a portable CD player. Before the internet if you wanted to buy
tickets to an event, you might have to call TicketMaster (or similar). Netflix destroyed Blockbuster with on demand
downloads of movies. Buy almost anything
online? Not true thirty years ago.
What
ideas might you have? Are you actively building a portfolio of ideas? Are you doing idea generation - either by yourself or with others?
Building it:
Great ideas need a lot of work to become realities. Do you personally have the expertise to
develop the concept? Does it need
programming skills? Does your idea need
manufacturing? Can you hire people to
make your idea a reality? What will you
pay them and how will you pay them? Do
you have wealth that you can use to fund your idea? If not, can you get funding from venture
capitalists or banks or other sources?
Will you sell too much of your concept and lose control of your
idea? Will you need to rent an
office?
Building
your concept into a viable, successful company may take several years. Similar to the BHAG of putting a man on the
moon in the 1960’s took several years and millions of dollars. Sometimes you get close to success and run
out of funds and out of steam. 90% of
the way to a successful business is still not reaching your goal.
Problems:
- Can
you be an entrepreneur?
- What
risks are you willing to take?
- What
ideas do you have that could lead to a successful business?
- What
resources might you need to build your business?
- How
can you develop multiple ideas – how can you be a creative thinker to develop
ideas? Can you practice idea generation
and work with mentors and others to create ‘the next great idea’
Quote: “The critical ingredient is getting off your
butt and doing something. It’s as simple as that. A lot of people have ideas,
but there are few who decide to do something about them now. Not tomorrow. Not
next week. But today. The true entrepreneur is a doer, not a dreamer.” –Nolan Bushnell, entrepreneur.
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